CMO Chronicles: Splunk’s Amol Gaikwad on Human Connection, Fewer Tools and Why Patience Appears Twice
In a sea of AI slop, originality is the only differentiator left. Amol Gaikwad believes technology changes fast, but adoption, trust and human relationships move the deal.
Amol is Head of Marketing, India & SAARC, at Splunk (a Cisco company). He didn’t set out to be a marketer; he set out to be around technology, and marketing is where he was most useful. A childhood visit to one of Mumbai’s first digital telephone exchanges, an engineering degree, a college side-hustle selling assembled PCs and a first job in PC sales led him to a career spent explaining why the machine matters.
In this edition of CMO Chronicles, Amol reflects on why a tool must improve the human connection rather than add a dashboard, why five tools give you the same signal five times, how AI has changed expectations more than it has replaced marketing, why an event is a “consent...
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