The Pixel 10A finally costs what it should

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A healthy Prime Day discount is all it took.

by Allison Johnson

Jun 23, 2026, 5:00 PM UTC

Allison Johnson is a senior reviewer with over a decade of experience writing about consumer tech. She has a special interest in mobile photography and telecom. Previously, she worked at DPReview.

We can usually rely on Google to put together a compelling package in its Pixel A-series devices. The Pixel 10A was kind of a letdown, though. It added only a handful of updates, like satellite messaging and updated Gorilla Glass on the screen — but it still costs $499, like the Pixel 9A. Kind of a bummer.

Enter Prime Day: the 10A is down to $399 at Amazon, which feels much more fair. Getting essentially the 9A with the minor-est of iterative updates feels better when you’re paying $400 instead of $500. And staying consistent with the 9A, the 10A...

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