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Meta is bragging about how its AI keeps people on Instagram, while facing lawsuits over addiction

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Ripple effect: Social media addiction has been a subject of public debate for years, but time spent on apps like TikTok and Instagram keeps climbing. Meta has now confirmed it's using AI to personalize the Instagram feed, and that shift is driving a sharp increase in the amount of time users spend on the platform.

During its Q2 2026 earnings call, Meta said its latest Reels ranking update, the largest one to date, drove a 15-basis-point increase in Instagram sessions. The number of "reshares" has also increased significantly, suggesting the app is doing a better job of surfacing content users actually want to see.

Speaking to investors and analysts, CFO Susan Li explained that the algorithm is specifically designed to track the type of videos people watch on Instagram and recommend similar...

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Apple says gaming slowdown and App Store changes hurt services growth

Apple says it has now topped 1.5 billion subscribers for its services business, up from 1 billion in January 2025. However, this segment of Apple’s business, which includes the Apple Store, AppleCare, music, video, and cloud services, was the only miss in what was otherwise a record-breaking quarter

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Investors love AI, as long as you’re a cloud host

Amazon reported better-than-expected second-quarter earnings on Thursday, and investors loved what they saw. Net sales rose 20%, and cloud revenue stood out as a particular bright spot. This combination of positive results was enough to send Amazon’s stock up nearly 10% in after-hours trading. Crucially, Amazon isn’t slowing

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Tim Cook hints at iCloud Plus tier for AI power users

Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Apple may allow users to pay to increase their AI usage limits. During an earnings call on Thursday, Apple CEO Tim Cook

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CISA Urges Water Sector to Protect OT After Coordinated Attacks on PLCs

The US Cybersecurity and Infrastructure Security Agency (CISA) is urging water and wastewater system (WWS) operators to protect operational technology (OT) against malicious activity targeting programmable logic controllers (PLCs). The alert is a fresh call to action that comes just days after a coordinated cyberattack disrupted automated controls at dozens

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Apple says gaming slowdown and App Store changes hurt services growth

Investors love AI, as long as you’re a cloud host

Tim Cook hints at iCloud Plus tier for AI power users

CISA Urges Water Sector to Protect OT After Coordinated Attacks on PLCs