The New Rules of Brand Visibility in AI Search
Learn how to audit and correct what — if anything — LLMs surface about your brand, using generative engine optimization.
Shahper Richter, Alla Lvovich, Wietske Van Osch, and Alex RichterOctober 13, 2026Reading Time: 15 min
Summary:
As LLM-driven search grows, brands are facing two distinct challenges: visibility and accuracy. For AI search, SEO is now entwined with ...
The digital strategy team at Stakewise (a pseudonym), a New Zealand-based investment platform, watched a new channel — referral traffic from large language models (LLMs) — grow steadily in their 2025 analytics data. By midyear, ChatGPT was generating roughly 700 referral sessions to the site each month, up from only a handful a year earlier. Visitors arriving through ChatGPT also had lower bounce rates and viewed more pages per visit than those arriving from other referral sources. The site was performing strongly by conventional SEO measures,...
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