The long and the short of it - the week in digibytes
A view to the future of IP
The news that Sky is buying UK commercial TV channel ITV for £1.6 billion opens up some interesting questions around intellectual property in the age of AI and its voracious appetite for new content. As Julian Bellamy, MD of ITV Studios, notes, ITV has a unique IP library as one of its biggest assets:
It's a vast catalog with over 100,000 hours of content spanning over 60 years. In fact, you may not even realize some of these shows are in our library from Poirot to Sherlock, the Graham Norton Show to Poldark, and it's growing by roughly 4,000 hours of new IP every year, continuously adding to some of the biggest brands in global television.
Not only that, over 90% of that IP library is English language, the vast majority of which is British content, which is a much more valuable asset...
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