The Inside Story of Why Apple Finally Brought a Touch Display to the Mac
It’s a bright day in Cupertino. Apple’s new CEO strolls to an outdoor seating area within the company’s otherworldly ring-shaped headquarters and pulls up a chair. An employee notes the angle and asks if he minds the sun. John Ternus doesn’t mind at all.
Nearly two months into his tenure, he’s been busy. While the tech world buzzes about AI agents and the upcoming IPO of a company reporting spectacular losses, Ternus’ leadership of a ridiculously profitable firm has so far been defined by a sequence of significant launches—the long-awaited foldable iPhone, a household device that can control digital appliances, new Mac Minis, and AirPods. Intentionally or not, all that activity sends a message that, even as AI dominates the public imagination, hardware products still rule.
Ternus doesn’t endorse that take, but he doesn’t object when I suggest it. “We’ve been working on these products for quite some...
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