The EX60 Is Volvo’s Most Important Car, and It’s Glorious
The new Volvo EX60 is arguably the most important car Volvo could launch right now. It’s an all-electric SUV replacing the most popular car Volvo has ever sold. That’s no mean feat already. And having driven around 700 miles in the EX60 so far, I’m already impressed with what I’ve seen.
So why is this car so critical for Volvo? It’s essentially replacing the gas-powered XC60, and that car has been Volvo’s best-selling model ever in the nearly two decades since its launch in 2008. The landscape has changed significantly since then, and the market is more competitive than ever, with a host of Chinese brands (like BYD, Chery, Jaecoo and others) offering vehicles at more competitive prices than most established European brands can match.
Volvo needs the EX60 to appeal in the same way the XC60 did. As CNET Senior Writer Antuan Goodwin puts it, “This feels like...
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