The AI race is becoming a test of strategy, not just software
AI has become remarkably good at making organizations move faster and more efficiently. The harder question is whether companies know where they should be going. As artificial intelligence moves deeper into everyday work, the competitive divide is beginning to shift from access to technology toward the quality of the decisions surrounding it.
Gallup reports that 52% of US employees now use AI in their roles at least a few times a year, while 30% use it several times a week or more. The technology is already in the workplace. Strategy is what determines whether it matters.
The productivity opportunity is substantial. BCG’s 2026 AI at Work research found that 74% of frontline employees are now regular AI users, up 23 percentage points from the previous year, while 42% of regular frontline users report saving at least eight hours a week.
Yet 66% receive limited or no guidance about what...
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