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TechCrunch Disrupt 2026: Clay’s Kareem Amin on the rise of the GTM engineer

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Two years ago, most companies didn’t have a GTM engineer. Now the role is showing up across tech, with practitioners using AI and automation to build revenue systems that once required multiple people, tools, and manual processes.

What changed — and what does it mean for the way companies find customers and grow?

At TechCrunch Disrupt 2026, Clay co-founder and CEO Kareem Amin will take the AI Stage for “The GTM Engineer: How AI Created Tech’s Next Big Job Category.”He’ll trace how AI has changed the traditional go-to-market stack and helped create a new discipline in its place, giving attendees a look at what AI-native GTM looks like in practice and how it’s changing company growth.

AI is giving go-to-market teams new ways to research prospects, work with data, personalize outreach, and automate workflows that once moved between separate tools and teams. As those capabilities converge, companies are...

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