X hikes ad-free Premium+ subscription price from $16 to $22

Elon Musk's X has hiked prices for its ad-free Premium+ subscription service to $22 a month, up from $16 before ($168 to $229 annually), TechCrunch reported. That represents a 37.5 percent increase, the largest since Elon Musk purchased the platform previously known as Twitter back in 2022.

One stated reason for the hike is that Premium+ is now "completely ads-free," with X claiming that it's a "significant enhancement" to the previous ad-free experience. It also promised a few other features. "Premium+ subscribers will enjoy higher priority support from @Premium, access to new features such as [X's advanced search tool] Radar, and higher limits on our most cutting-edge Grok AI models," the company wrote in a help page article. X also promised that more subscription revenue would be shared with creators.

Premium+ prices are also rising by a similar amount in Europe ...