Spring cleaning with finops hub

Spring is a great reminder to spring clean – an annual tradition that should extend not only to your household, but also to your virtual cloud infrastructure. Why not start with Google Cloud’s FinOps Hub? 

As Google Cloud customers have adopted the FinOps hub to guide their optimization initiatives, we started getting additional feedback from our business community. For example, while DevOps users have access to tools and utilization metrics to identify waste, business teams often lack clear insights into resource consumption, leading to a significant blind spot. The most recent State of FinOps 2025 Report reinforces this need, underscoring the importance of workload optimization and waste reduction as the #1 Top FinOps concern. It’s extremely difficult to optimize workloads or applications if customers cannot fully understand how much is even being used. Why purchase a committed use discount for compute cores that you might not even be fully ...