Soft2Bet Partners with AWS to Cut Costs by 55% and Accelerate Product Launches

Soft2Bet, a leading B2B solutions provider, announced a transformative collaboration with Amazon Web Services (AWS) that significantly enhances its product development capabilities and user gaming experiences. By migrating its operations and data management to AWS, Soft2Bet has optimised infrastructure, cut compute costs by 55%, and boosted time to market by 200%, all while delivering smoother, lower-latency user experiences in a highly competitive industry.

Before migrating to AWS, Soft2Bet investigated a number of operational challenges stemming from disparate data sources, high infrastructure costs, and slow time to market for new products. Accessing real-time insights was limited, hindering rapid decision-making and agility. Investigating these issues meant focusing on near real-time analytics, optimising infrastructure costs, accelerating partner onboarding, and delivering smoother, lower-latency user experiences.

Technological excellence is at the heart of Soft2Bet’s operations, driving the company to ...