Siri’s ‘Non-Existent’ AI Features Spark Apple Legal Battle

A class action lawsuit alleges Apple misled consumers by advertising advanced Siri AI features that never materialized, sparking legal scrutiny and debate.

A federal lawsuit filed on behalf of disgruntled consumers claims that Apple misled buyers with promises of advanced artificial intelligence features for Siri that never materialized. The complaint alleges that during a high-profile marketing campaign for the iPhone 16 series, Apple touted a suite of capabilities — collectively branded as Apple Intelligence — that were never delivered, deceiving millions into overpaying for devices that lacked the promised functionality.

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False promises and misleading marketing

According to the complaint filed by plaintiff Peter Landsheft, Apple’s aggressive advertising campaign built significant consumer expectations. The company claimed that Siri would soon offer personalized assistance by drawing on a user’s context, allowing commands like “Play that podcast that Jamie recommended,” or “When is Mom’s ...