SEKO Logistics CCO digitizes commercial interactions

A generational shift has led to business-to-business (B2B) organizations having to be as focused and proficient at digital marketing as their cousins in consumer sectors. As a result, B2B marketing and commercial leaders have to be at the forefront of digital leadership to ensure their organizations are utilizing digital technologies, partners, and methods to reach new customers. Brian Bourke, Global Chief Commercial Officer, has led the digitization of the commercial activity at SEKO Logistics for 12 years and shared the journey he, SEKO, and the sector have been on.

SEKO Logistics will turn 50 in 2026, and in half a century, it has become a global logistics leader. From its origins in a single office in Chicago, the business has grown to be the main logistics supplier to major firms such as DellEMC, Kohler, Regatta Outdoor Clothing, Reiss, Town&Country, Virgin Atlantic, and bike maker Canyon. SEKO provides the full range ...