Scopely’s latest Monopoly Go! ads feature Hollywood stars and friendship

Scopely today revealed its new advertising campaign for runaway hit mobile title, Monopoly Go! Featuring several recognizable actors, the “Friendship Pays” campaign follows the adventures of three players in “GOville,” where the real world is layered with the Monopoly Go! universe. The cross-platform campaign features over 20 original videos, created in partnership with ad agency Omelet and directed by Henry Scholfield. Scopely debuted the new campaign this week.

“Friendship Pays” stars Jason Momoa, Keke Palmer and Chris Pratt as the players who embark on hijinks inspired by Monopoly Go!’s gameplay. They’re guided on their adventures by Mr. Monopoly, here voiced for the first time by Will Ferrell — Scopely also confirmed that Ferrell will be Mr. Monopoly’s voice for this campaign and future endeavors as well.

The actors all expressed their enthusiasm for the game and campaign, with Palmer (a.k.a. “Keke GoGo”) saying in a statement ...