Samsung's AI alliance with Google could spell trouble for the iPhone - here's why

Samsung's partnership with Google imbues its new Galaxy S25 phones with powerful AI and deep integration across its ecosystem. That's a major, major win.

Today at its Unpacked event, Samsung announced its new lineup of AI-packed Galaxy smartphones, including an on-device LLM that learns from your habits and multimodal AI that can take action based on what it sees and hears. After some users gave a lukewarm reception to Apple Intelligence in the iPhone 16, Samsung's Galaxy S25 lineup remains focused on innovative AI features, while doubling down on integrations across its ecosystem of products.

Samsung wants its ecosystem to be persistent across all its devices, understanding that the lines between tablets, smartphones, and laptops are starting to blur. "Consumers' lives are not as binary as they used to be," Danielle Moten, Samsung's director of PC product told me in an interview. "We ...