Samsung and Google's AI partnership is a bigger win than you think - and I'm worried for Apple

Samsung's partnership with Google imbues its new Galaxy S25 phones with powerful AI and deep integration across its ecosystem. That's a major, major win.

At its Unpacked event yesterday, Samsung announced its new lineup of AI-packed Galaxy smartphones, including an on-device LLM that learns from your habits and multimodal AI that can take action based on what it sees and hears. 

Also: Everything announced at Samsung Unpacked 2025 

After some users gave a lukewarm reception to Apple Intelligence in the iPhone 16, Samsung's Galaxy S25 lineup remains focused on innovative AI features, while doubling down on integrations across its ecosystem of products.

Samsung wants its ecosystem to be persistent across all its devices, understanding that the lines between tablets, smartphones, and laptops are starting to blur. "Consumers' lives are not as binary as they used to be," Danielle Moten, Samsung's director of PC ...