Salesforce CEO: Get ready for agents - the third wave of AI

The future of AI is set to be powered by agents able to provide a customizable and personalized experience like never before, Salesforce's CEO has declared.

"This is the third wave of AI - agents," Marc Benioff said in his opening keynote at the company's Dreamforce 2024 event in San Francisco, championing its new Agentforce platform as the next major leap for the technology.

"This is what AI was meant to be," he declared.

Third wave of AI

This year's Dreamforce keynote was heavily focused towards AI, with Agentforce taking center stage during the event.

Announced a few days before the event, Agentforce is designed to improve productivity and efficiency across sales, marketing, commerce and customer service.

Benioff was keen to emphasize that this was a new era for AI - one that does away with "DIY AI" and doesn't require customers to ...