RSA Conference Playbook: Smart Strategies from Seasoned Attendees

It’s that time of year. Marketing teams are under water with event strategy for booths, parties, and everything else. The media are hiding from public relations professionals. Chief information security officers (CISOs) are running from salespeople. Everyone is bracing themselves for extroversion. Presenters are frantically sifting through data to bring together presentations. Yup, it’s RSA Conference prep time.

I wanted to do a guide on how to get through the conference with your sanity, energy, and key performance indicators (KPIs) intact, but from the lens of a different mix of contributors: one of this year’s keynoters, company founders, an industry analyst, a former journalist-turned-executive, tech leaders, and, of course, marketers. Tips range from everything from keeping your body and mind in good shape with a “power break” to tricks for making the most of your networking to getting out of your comfort zone.

I’ve been going ...