Rethinking AI: How Organisations Can Become More Sensitive & Resilient

Explore Martin D. Adams' insights on using AI for sensitivity in organizations and strategies for resilience and ethics.

Australian organisations and their IT teams may be “missing the point” of artificial intelligence if they focus solely on using generative AI to boost productivity and accelerate existing plans, according to a leading expert in the technology.

Martin D. Adams, an ethical AI entrepreneur and business advisor, told audiences at Sydney’s SXSW Festival in October that some AI applications touted by consulting firms like McKinsey & Company, Accenture, and Deloitte could actually be risky for organisations and miss the true value of AI.

“Their view as I understand it is to help push the idea of AI as helping us achieve business cases that are already approved, to do things we’re already doing, but to do them faster and cheaper,” Adams said.

Calling this productivity framing of AI’s potential ...