Prime Video is testing a great new feature that'll use AI to better recommend movies and shows

• 'AI Topics' analyzes your viewing to come up with recommendations
• Categories and descriptions are created by a large language model
• US only, and currently a beta test

Amazon has come up with a modern solution to an age-old problem: how do you find something to watch when there are so many options? It's not exclusively a streaming problem but the huge amount of choice on the best streaming services has made it considerably worse – so Amazon wants to fix it with the power of AI.

The new feature is called 'AI Topics' and for the moment it's exclusive to US Prime Video users. It won't be on every US TV or streaming box, though as it's a limited beta release for "select customers".

If you're one of those customers you should see the new 'AI Topics' section when you scroll down. From there, you can ...