Personalized recommendations are just up retailer's alley - how BrandAlley boosted its customer conversion numbers

BrandAlley, a UK-based designer and luxury fashion online retailer, has over eight million members, adds thousands of new products monthly and runs 10 new flash sales daily. Highly relevant product recommendations for customers are crucial to the company’s success.

This presented certain challenges in the form of the firm’s product recommendation service often suggesting items with limited sizes or that had already sold out. The system also failed to recommend the most relevant product recommendations for the retailer’s members

According to Michael Vuong, Head of Project Management at BrandAlley:

This was known as a ‘cold start problem’. The system struggled to adapt effectively because many of these products are only available for a limited time and never return to our site once a sale ends.

The company recognized it needed a new approach to recommendations. The data team approached its real-time streaming provider Streamkap, which suggested working ...