Over the past three years working with Marketing Cloud Personalization (formerly Interaction Studio), I’ve always been intrigued by the Mobile icon and its capabilities. A few months ago, I decided to take a hands-on approach by developing my own application to explore this functionality firsthand, testing its implementation and understanding its real-world impact. And that  is what this blog is about.

The Overall Process

The overall steps of the Marketing Cloud Personalization Mobile integration goes as follows:

1. Have an Application 📲  (Understatement)
2. Have access to the app project and code 💻.
3. Integrate the Evergage SDK library to the app ☁️.
4. Create a Mobile App inside Personalization UI 🧑🏽‍💻
5. Create a connection between the app and the Personalization Dataset 💻📲
6. Track views and actions of the user in the app (code implementation) 📱➡️ 💻.
7. Publish and track campaign actions and push notifications 💻➡️📱.

That’s all… easy right?. Within this blog we will review how to do the ...