Netflix says it wants to "deliver more value" as it hikes prices across most plans, again

In brief: Netflix is once again hitting customers with a round of price increases across most of its plans in the US, Canada, Portugal, and Argentina. While the bumps are marginal, they represent a general upward trend that began during the pandemic.

The price increases go across the board, as detailed in the latest earnings report. The ad-supported tier is going up from $6.99 to $7.99 monthly. Then there's the standard ad-free option, which is seeing the biggest jump, climbing from $15.49 to $17.99 per month. The premium high tier is inflating from $22.99 to $24.99 monthly. These new rates will kick in during customers' next billing cycle.

The new prices follow the hike from back in October 2023 and mark the first time the ad tier has seen an increase since its 2022 launch.

Netflix says that the reason behind this bump ...