Microsoft Is Pushing Windows 10 Users to Buy Copilot+ PCs Even If They Can Run Windows 11

Microsoft has launched a new campaign to encourage Windows 10 users to upgrade that highlights Copilot+ PCs. The push comes as the guaranteed security updates for Windows 10 are set to stop on Oct. 14, 2025, less than a year from now.

It's nothing new, though; Windows 10 users have reported receiving full-screen reminders about the approaching end of support. These messages vary in content but consistently recommend purchasing new computers rather than directly upgrading to Windows 11. Some users have noted that the reminders specifically promote Copilot+ PCs, which offer improved AI compared with standard Windows 11 systems.

Notably, these messages do not mention the option to upgrade directly to Windows 11—even for computers that meet the necessary requirements.

The reminders also lack information about the Extended Security Update (ESU) program, an alternative for Windows 10 users like the Home users can receive one additional year of ...