Microsoft is closing its flagship London retail store

• Microsoft is closing its flagship London retail store
• Oxford Circus "Experience Centre" will shut in February
• Opened in July 2019, it was part store, part demo zone, part press briefing space

Microsoft has announced it is closing its flagship physical retail store in London as part of apparent plans to scale back operations.

The company has confirmed the plans, telling Windows Central it will be ending its lease on London's Oxford Circus earlier than planned.

The 21,000 square foot store, set across three floors, will now be closing in February 2025 after six years in operation.

Microsoft closing London store

"To better align with its focus on digital growth, Microsoft has decided to exit the lease at the Microsoft Experience Centre in London early," a company spokesperson told Windows Central.

"We regularly review our locations and our workforce to ensure we are aligning to market ...