Metavrse names Julie Smithson to lead vision for 3D creation for the spatial web

Metavrse, a 3D creation platform for the spatial web, has named Julie Smithson as president and CEO.

The Toronto, Canada-based company started out as a kind of metaverse shopping mall, where people would shop virtually for digital or real-world things.

A husband-and-wife team, Alan and Julie Smithson, started working on the company in 2015 amid the virtual reality craze and incorporated the company in the spring of 2016. They assembled a team and built an engine to run the mall on the web in 2020 and kept working on it. Alan Smithson served as CEO and he announced TheMall in 2022 with the hope of filling 100 floors of virtual retailers.

Now the company describes itself as focused on 3D creation for the spatial web, with a focus on XR, 3D and the metaverse. And the Smithsons are changing roles.

“Our mission is to make the metaverse creation experience as ...