Mastering Guerrilla Testing for Fast User Feedback

Guerrilla usability testing is a cost-effective method to gather user feedback quickly. This article provides a comprehensive guide on conducting successful guerrilla testing sessions, emphasizing the importance of preparation, understanding biases, and having the courage to approach strangers. Key steps include scripting your approach, ensuring your product is ready, and selecting the right time and location for testing. While guerrilla testing can yield valuable insights, being mindful of participant diversity and respecting their time is crucial. With practice, you can refine your testing process and enhance your product's usability.

Conducting usability research when you’re low on money and time? Guerrilla testing might be the perfect option.

Over the past several months, I’ve accumulated some experience running guerrilla testing in our startup. As is typical for startups, we’re conservative with our spending and look for ways to save ...