Lowe’s innovation: How Vertex AI helps create interactive shopping experiences

At Lowe's, we are always striving to make the shopping experience more enjoyable and convenient for our customers. A common challenge we’ve identified is that many shoppers visit our ecommerce site or mobile application without a clear idea of what they want but believe that they will recognize the right product when they see it. 

To address this issue and enhance the shopping journey, we introduced Visual Scout — an interactive way to explore the product catalog and quickly find products of interest on lowes.com. It’s an exemplar of the ways AI recommendations are helping transform retail experiences today across many modes of communication — not just text but imagery, video, voice, and the combination of them all.

Visual Scout is designed for shoppers who value the visual aspects of products when making certain purchasing decisions. It offers an interactive experience for customers to discover a variety of ...