Jeff Bezos brings Amazon work culture to Blue Origin

Jeff Bezos has moved to introduce a tough Amazon-like approach to his rocket maker Blue Origin, as the world’s third-richest person seeks to revive a company that has lagged behind Elon Musk’s SpaceX.

The space company’s founder and sole shareholder has pushed to shift its internal culture with management hires from Amazon, while implementing policies akin to the ecommerce giant, including longer working hours and more aggressive targets.

Half a dozen current and former senior Blue Origin employees told the Financial Times that the billionaire had taken a prominent role in helping reset a company that has reached orbit only once, compared with SpaceX achieving the feat more than 450 times.

“The euphemism among Blue Origin alumni is that Blue Origin’s track record speaks for itself,” said one former executive.

Key to Bezos’s effort is chief executive Dave Limp. The former Amazon devices chief was ...