Instagram is rolling out Edits, its CapCut competitor

Earlier this year, right as TikTok and other ByteDance apps were temporarily pulled from Apple and Google’s app stores, Meta announced that it was working on a new video editing app tailored to Instagram creators. That app, called Edits, is now finally rolling out as Meta continues to try to leverage the uncertainty surrounding TikTok’s future to draw more creators to its apps.

As previewed in its earlier app store listings, Edits promises much more advanced editing tools than what’s been available in Meta’s apps. The in-app camera allows creators to capture up to 10 minutes of video and publish to Instagram in “enhanced quality.” It also features popular editing effects like green screen and Instagram’s extensive music catalog.

In keeping with Meta’s current focus on AI, Edits comes with a couple AI-powered features as well. The “animate” feature allows users to create ...