Instagram Goes Gunning For TikTok Creators With Its Own CapCut Rival

TikTok is the envy of every social media company. Its success has led to heavyweights in the space to borrow heavily from TikTok’s design and features in hopes of stealing away users. Meta’s latest attempt is a video editing app aimed at creators, which will compete directly with TikTok’s CapCut.

The new app, dubbed Edits, will enable content creators to do their work directly on mobile devices. It appears to be a solid initial debut, as Edits boasts the ability to capture up to 10 minutes of footage, provides a timeline that includes clip-level editing, and auto-enhance features, alongside green screen and transition effects. Additionally, users will have access to analytics data that will help them know what’s working and what isn’t when it comes to their content’s reach.

Meta is also signaling that it’s committed to improving Edits with future updates. The ...