In-House vs. Agency PR: Which Strategy Boosts Your Brand?

PR is a crucial component of communication between businesses and clients. Most people agree on that. With well-executed PR, a business can reach new heights, expand its horizons, build audience loyalty, and strengthen trust. But it’s just as easy to mess things up if handled incorrectly.

Let’s start with the fact that I’m generally against this kind of opposition, even though it’s very common. "We have our own team," "We’d rather hire an in-house PR person," "We do everything ourselves"—these are frequent comments.

But here’s an obvious analogy. If you need to sell your product, do you hire a traveling salesman, hand him a suitcase with product samples, put him in a cart, and send him off to knock on doors? Of course not. You hire a team of salespeople, provide them ...