HP Settles PC And Keyboard False Advertising Suit For A Slap On The Wrist

When is a sale price not really a sale price? That's the $4 million dollar question that HP doesn't have to answer, but it did agree to pay that amount to settle a class action lawsuit accusing the firm of "false advertising" and "misleading" customers on its website (entirely separate from any printer-related lawsuits). The settlement amount is a drop in the bucket compared to the billions of dollars HP generates each quarter, and it also emerges from the lawsuit without having to admit any wrongdoing.

The original complaint dates back to October 13, 2021 and has to do with the way HP presented pricing for PCs and peripherals on its website. An amended complaint filed on July 15, 2022 doubled down on the claims while further alleging that HP's practices violated the Federal Trade Commission's rules prohibiting deceptive pricing, and specifically the bit about using ...