Hot on the heels of Garmin's controversial subscription plan, Polar's just unveiled its own

• Polar launches Fitness Program, a 'subscription-based addition to the Polar ecosystem'
• It's an adaptive four-week training program costing €9.99 (around $11 / £8.50 / AU$18)
• The announcement comes following Garmin Connect+'s disastrous reception

Polar, maker of some of the best running watches, has revealed its new Fitness Program addition to its Polar Flow app, a 'subscription-based addition to the Polar ecosystem' costing €9.99 (around $11 / £8.50 / AU$18) per month.

For the price, you get access to a four-week customizable training program claimed to be adaptive, science-backed and based on the data collected from users' Polar accounts.

Users get weekly and monthly rewards (although what these rewards consist of is unspecified) and is said to be 'an ideal add-on for those users who’ve asked for new, more adaptable ways to train'.

In a press release, Polar said Polar Flow will ...