Honor pokes fun at Samsung by highlighting five key features missing from the Galaxy S25 Ultra

There’s nothing like a bit of comparative advertising to spice up Flagship Android Launch Season, and Chinese mobile maker Honor seems determined to play chief mischief-maker.

After apologizing to Samsung Galaxy Z Fold 6 owners who may have felt “let down” by their “chunky” folding phone last year, the company has again taken aim at Samsung by highlighting five key hardware and software features supposedly missing from the Galaxy S25 Ultra.

The jab comes as part of a new social campaign that sees Samsung – or ‘Sam’ – gifted with accessories designed to “enhance” the Galaxy S25 Ultra. These include a zoom lens, a power bank, and a ring light. The implication here is that Honor’s new flagship phone, the Honor Magic 7 Pro, boasts better zoom capabilities, battery life, portrait capture technology, and other key features versus Samsung’s latest device. Meow.

In a press release accompanying the new ...