Google's generative AI video model is available in private preview

Google has begun rolling out private access to its Veo and Imagen 3 generative AI models. Starting today, customers of the company’s Vertex AI Google Cloud package can begin using Veo to generate videos from text prompts and images. Then, as of next week, Google will make Imagen 3, its latest text-to-image framework, available to those same users.

With Veo’s rollout, Google says it’s the first hyperscale cloud provider to offer an image-to-video model. To that point, OpenAI’s Sora model is still only available to select artists, academics and researchers — though that could change quickly with the company teasing 12 days of product demos starting December 5.

Of Veo, Google says the model creates 1080p footage “that’s consistent and coherent” and can run “beyond a minute.” The tool is also capable of working with both text prompts and images. In the latter case, it ...