Google hit with another major anti-competition lawsuit, could be forced to break up ad business

• Canada accuses Google of abusing its dominant ads market position
• The result of a years-long investigation into the company
• Google could have to sell off two of its ad tech tools

Canada's Competition Bureau has confirmed plans to take legal action against Google for alleged anticompetitive business practices in the online advertising industry.

The Bureau accused the firm of locking market participants into using its own ad tech tools and abusing its dominant position to make it difficult for rival companies to compete.

The news is the result of an earlier investigation into the company's ad tech tools, which resulted in Canada's Competition Bureau getting its first related court order in 2021. Susequently, it expanded its investigation earlier this year.

Google now faced with anticompetitive lawsuit

Specifically, Google has been criticized for giving its own tools preferential access to ad inventory,

taking losses to undercut rivals, and ...