Google Chrome Enterprise boosts business profile branding

Google Chrome Enterprise is rolling out browser changes designed to separate people's professional and personal activities, in addition to management enhancements.

Not unlike the Apple TV show Severance, where Lumon Industries employees have their brains severed to isolate their corporate and personal lives, Google is strengthening the barrier between work profiles and play.

Instead of brain implants it will use branding and visual cues to slice the users' lives, applying these cues to Chrome Profiles, because the web browser, once simply a user-agent, has become an employee management tool.

This is a view advanced by Gartner in 2023 and since embraced by Google and Microsoft, both of which have business-focused variations of their commercial browsers.

"With the browser playing a more critical role in daily work, it's more important than ever for IT teams to make it clear to employees that they are logged into a corporate browsing ...