Gen Z & the future of finance: Fast, digital, and personalized

Financial Services Institutions (FSIs) face a pivotal moment: capturing the attention and loyalty of Generation Z (Gen Z). Born between 1997 and 2012, this digitally…

Financial Services Institutions (FSIs) face a pivotal moment: capturing the attention and loyalty of Generation Z (Gen Z). Born between 1997 and 2012, this digitally native cohort is redefining financial landscapes with expectations for instant results, ethical practices, and seamless digital experiences. For FSIs ready to evolve, the potential is immense.​

Decode the Gen Z financial consumer

Gen Z embodies a blend of caution and ambition. Having witnessed economic downturns like the 2008 financial crisis, they are prudent yet entrepreneurial. While they may harbor skepticism toward traditional banking, they are eager to build wealth and prioritize financial security earlier than previous generations. Notably, Gen Z is projected to become the wealthiest generation by approximately 2035, primarily due to a significant wealth transfer from Baby Boomers ...