Garmin adds premium Garmin Connect+ tier with AI features – but promises your free experience ‘is not going away’

Garmin has introduced Garmin Connect+, a new Premium tier designed to paywall new features for the best Garmin watches in its free Garmin Connect app.

Launching today (March 27), priced at $6.99 / £6.99 / AU$12 per month or $69.99 / £69.99 / AU$120 annually, with a one-month free trial available, Garmin Connect+ offers new features including AI-powered insights, a Performance Dashboard that allows you to view historic graphs, and improvements to Garmin’s LiveTrack service.

Garmin’s AI insights, called ‘Active Intelligence’ – the naming is similar to Strava’s Athlete Intelligence – are designed to provide Connect+ users with "personalized insights and suggestions throughout the day based on health and activity data, powered by AI" according to a Garmin press release.

"As customers use Garmin Connect+ more, the insights will become more tailored to them and their goals" Garmin adds. "The AI providing these ...