Dreamforce 24 - Salesforce COO Brian Millham on getting Agentforce into the hands of the customer

The impression coming out of Dreamforce this year is that Salesforce has assembled a powerful team of AI engineering talent who have delivered what CEO Marc Benioff hailed as amazing technology in the form of the Agentforce platform. That’s all to the good. But as Benioff went on to point out:

We believe that our computer scientists have delivered something that's extraordinary, but it doesn't matter until customers use it and get value from it. It just doesn't matter.

The challenge now then is getting customers to test and experiment with what’s being pitched as a new approach to AI at a time when others - hi Microsoft, hi Oracle, hi OpenAI! - are promoting a different vision. At Dreamforce itself, that’s taken the form of the Launch Pad space, where delegates can set up their first agents. It’s a model that will be replicated ...