Direct-to-consumer is redefining mobile game monetization

The gaming market is dominated by mobile. Its audience spans across demographics, from younger hardcore FPS players with deep pockets to the women gamers flocking to casual games in record numbers. However, monetizing those games has traditionally been a challenge, until now. With recent regulations forcing app stores to release their death grip on the player journey, developers can market and sell directly to their users through social channels and web stores, opening up brand new revenue streams, boosting engagement and bringing players back again and again.

In the latest GamesBeat LIVE, presented by Xsolla and VB Lab, Berkley Egenes, chief marketing and growth officer at Xsolla, joined GamesBeat lead writer Dean Takahashi for a conversation about the future of game monetization in a world where direct to consumer sales have changed the face of mobile game monetization.

“What we’re seeing is when developers get involved actively with their ...