Black Friday Will Be Confusing (Again). Here Are Our Tips

Black Friday used to fall on just one day of the year. Shoppers would camp outside of stores, eagerly awaiting the chance to bust down some doors and save a ton of cash. Over time, the sales event has grown. Now, the entire month of November is a hydra where the heads are “slashed prices” and the sword-wielding hero is an overwhelmed customer.

Stores are offering more deals than ever online, meaning you don't need to leave the couch to participate. But it can all get confusing. How can you tell if a deal is worth your time and money? When do sales start and end? Do you need that gadget? We're here to help.

Updated October 2024: We've added advice for this Black Friday.

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