Beyond digital transformation: how experience innovation is key to growth

For years, digital transformation has been the mantra for businesses everywhere. Yet, despite substantial technological investments, many organizations have reached a plateau.

According to Gartner, IT departments allocate a substantial portion of their budgets to maintaining existing systems and operations, rather than innovation. Specifically, IT budgets often allocate around 66% to running and maintaining systems, leaving only 34% – and far from all of that is spent on growth-focused innovation.

This isn't surprising when digital transformation is often viewed as a means to an end; as a way to optimize existing processes and reduce costs rather than a catalyst for growth. But what if we shifted our perspective and saw our digital assets not only as tools for efficiency but also as engines for generating new value?

That’s where experience innovation comes in.

What is experience innovation?

According to the IDC's ...