Analyst claims the games industry "hopes" GTA VI will cost up to $100, raising average prices

A hot potato: In news that will likely increase the anger many people feel toward some elements of the gaming industry, an analyst's report claims that developers and publishers "hope" that Grand Theft Auto VI could cost as much as $100 when it arrives. Such a move could embolden other companies to starting charging more for their games, pushing up average selling prices to offset rising development costs.

Matthew Ball of Epyllion's State of Video Gaming in 2025 report has a large focus on what will undoubtedly be the biggest release of the year, GTA VI – despite there still being no official PC version.

The next instalment in the GTA series is expected to break plenty of records, including being the most expensive game ever made. There are no official figures, but estimates range somewhere between the high hundreds of millions to as high as $2 billion. For ...