Amazon’s first color Kindle e-reader, the Kindle Colorsoft, will run you $280

Amazon is overhauling its entire Kindle e-reader lineup today. And nestled among the nice-but-straightforward updates to the base model Kindle, the mainstream Kindle Paperwhite, and the pen-centric Kindle Scribe is a first: the Kindle Colorsoft, Amazon's first-ever color e-reader.

The Colorsoft will launch on October 30th and starts at $279.99. That's quite a bit higher than the new Kindle Paperwhite, which starts at $159.99, but it's a little less than the $290 launch price of the now-discontinued Kindle Oasis. The Colorsoft also includes 32 GB of storage, wireless charging support, and sensors for automatically adjusting screen brightness and color temperature, all features that are only available in the $200 Kindle Paperwhite Signature Edition.

Book covers and illustrations will be displayed in color on the Colorsoft's screen, and it will also support the same color-coded highlighting as the Kindle phone and tablet apps. Monochrome text ...