Amazon just launched four new Kindles, including a full-color model. Here's what's new

The new Kindle Colorsoft features a full-color paper-like display, a waterproof construction, and up to eight weeks of battery life. Other models were released alongside it.

Amazon just announced a new Kindle lineup, including the Kindle Colorsoft, the company's first full-color e-reader. The announcement also includes a new Kindle Scribe, Kindle Paperwhite, and a standard Kindle.

The Kindle Colorsoft is the most intriguing model of the bunch, being a waterproof, full-color, 7-inch e-reading tablet with up to eight weeks of battery life. It's Amazon's first time delving into a color e-paper display, which competitors, like TCL, with its Nxtpaper display, have mastered. But unlike Nxtpaper, the Kindle Colorsoft doesn't switch from full color to black and white, giving Kindle users a more vibrant alternative to view book covers and color highlighters at all times.

Also: I tried the entry-level Kindle, and it converted me to ...