Amazon just experimented with renaming Echo speakers to Alexa Devices, and it's about time

In the decade-plus since Amazon introduced its line of Echo smart speakers, we've been using "Alexa" to address them. It's the watch word, and soon, as Alexa+, will mark its most significant AI glow up, but the hardware is still officially known as Echo Dot, Echo Show, and so on. But if a new report is any indication, that might change, and we could end up calling an Echo Show an Alexa Show.

After a tip-off from a reader, The Verge was able to confirm that sometimes you might see an Echo Show listed as an Alexa Show on Amazon.com. I've tried to recreate this test or glitch without success, but I truly hope it becomes a real thing.

The reality is, no one thinks about their Amazon smart speakers as 'Echo' devices. We call them Alexas because that's the name they ...