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Alphabeats and SleepScore Labs team on data for mental performance tech


Alphabeats, which provides mental performance for athletes, has partnered with sleep measurement firm SleepScore Labs to create a neurofeedback platform using sleep data and analytics.

This collaboration will bring SleepScore’s advanced sleep data and analytics into Alphabeats’ neurofeedback platform, creating a comprehensive and robust approach to performance training and recovery. This kind of tech is being used for everything from esports to traditional sports to make sure athletes are always at their best.

SleepScore Labs has been measuring sleep data for a while and it is trusted by Mattress Firm, NASA, Therabody, IFF, and other leading global brands. I’ve used SleepScore Labs‘ data to keep track of my own sleep patterns in the past and the data was interesting when it emerged years ago. The companies made the announcements at CES 2025, the big tech trade show in Las Vegas this week.

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